June live: a month to create without pause
New lives to learn, experiment and close the season with inspiration.
June arrives with that special energy of the months that invite you to slow down... without stopping creating. Before summer, it's the perfect time to spend time exploring new ideas, discovering different techniques and continuing to nurture your creativity through curiosity and practice.
The June sessions bring together professionals from different disciplines who will share their experience, processes and tools in live sessions designed to inspire you and help you move forward in your projects. A space to learn closely, solve doubts in real time and connect with a creative community that continues to create, even when the calendar starts to ask for vacations.
Fashion trends and illustration with Josefina Fernández | June 1 | ES | 16h (MAD)
Fashion trends are much more than aesthetics: they reflect how we feel, how we live and how we relate to the world around us.
In this Live, Josefina Fernández will explore how current trends emerge from emotional and cultural shifts, from softness and nostalgia to slower, more intentional ways of living. You will learn how to interpret these ideas and translate them into visual concepts applied to fashion illustration.
In addition, you will share practical tips on how to create moodboards, combine references, and use illustration as a space for exploration and storytelling.
Join this session to discover how trends can inspire your creative process and learn how to transform ideas into fashion illustrations with their own identity.
Brand illustration in product environments with Ana Pérez | June 2 | EN | 16h (MAD)
Illustration in a digital product is much more than a decorative layer: it is a functional system that must be located at the intersection between brand expression and user experience. But what happens when you have to redesign a legacy element used by billions of people?
In this live session, Ana Perez, who was WhatsApp's first in-house illustrator and led the illustration team on its latest rebrand, will share a framework for integrating brand identity into global product environments.
Building on the evolution of "The Doodle," Ana will unveil the complexity involved in rebranding a core legacy identity asset. She will break down the strategic thinking, "invisible" technical constraints and high-risk decisions required to modernize a design that is already part of the daily lives of the world's population.
What the market is looking for in Service Design with Gabriela Salinas | June 3 | ES | 16h (MAD)
Do you really know what companies are looking for when they hire someone in Service Design?
In this Live, Gabriela Salinas will analyze real vacancies in real time, from Mexico to the global market, to discover what skills, tools and profiles organizations are demanding today. You will compare what they are looking for, and come away with concrete strategies to better position yourself: in your CV, your portfolio and LinkedIn.
At the end, there will be space for questions and personal cases in a Q&A session.
Brand Rebranding with Lane Cope (Heavy) | June 3 | ES | 18h (MAD)
Rebranding can transform the perception of a brand, but it also involves making complex strategic decisions.
In this Live, Lane Cope, co-founder and creative director of Heavy, will share different approaches to a rebranding process, from adjustments that preserve positioning to complete rebranding.
He will also discuss the criteria needed to make final decisions with the client and how to balance strategy, identity and visual evolution within a branding project.
The session will include a live question and answer session.
Human Centric Marketing in 3 steps with Santiago Gutiérrez | June 4 | ES | 17h (MAD)
In a context where people are exposed to thousands of stimuli every day, brands face the challenge of reconnecting in a relevant way with their audiences.
In this Live, Santiago Gutiérrez, founder of La Marcadería, will share a practical approach to understand why some content manages to capture attention while others go unnoticed. From his experience, he will explore how people have changed and what this means for brands today.
In addition, he will present the Communicative Relevance Diagram, a 3-step methodology for creating Human Centric Marketing content that connects with the audience, is consistent with the brand voice and differentiates in a saturated environment.
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