Specialization in Graphic Design and Visual Communication

Overview

“Psychological color does not seek to represent reality, but rather to influence people's emotions and perceptions. This type of color generates both individual and collective sensations, activating the subconscious and provoking emotional responses that enrich visual communication.”

In this video lesson Domestika addresses the topic: Psychological color, which is part of the Domestika online course: Specialization in Graphic Design and Visual Communication. Master's in Graphic Design: Master color, composition, and visual perception to create impactful and coherent visual identities..

Partial transcription of the video

“In this lesson we will discover the first variable of color with already a connotative function, It is the psychological color, a variable with which we connect with the world of the sensitive. Let's go there. In this lesson we are going to refer to that which affects the psyche and belongs to the psychology. By psychology we must understand the way of feeling of an individual or a community. Color in its psychological variable activates a part of the unconscious in human beings. humans through the projection of colors into the psyche, generating ways of feeling subjective, both individual ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Graphic Design and Visual Communication

• Level: Beginner
• 99% positive reviews (355)
• 28051 students
• 7 units
• 104 lessons (18h 2m)
• 53 downloads

• Category

  Design

• Areas

  Branding & Identity, Color Theory, Design, Design Management, Digital Design, Editorial Design, Graphic Design, Logo Design, Typography, Typography Design