Specialization in Graphic Design and Visual Communication

Overview

“In this fifth lesson, I will explain how designing with modules is much more than just organizing and providing coherence to a piece. You will understand how to achieve consistency, rhythm and harmony through different principles of repetition and how to generate surprise, avoiding monotony thanks to variation. ”

In this video lesson Domestika addresses the topic: Repetition unifies, which is part of the Domestika online course: Specialization in Graphic Design and Visual Communication. Master's in Graphic Design: Master color, composition, and visual perception to create impactful and coherent visual identities..

Partial transcription of the video

“In this lesson we will talk about repetition, a very important factor if you want to achieve consistency, rhythm and harmony. Let's see what factors are at play. Repetition Mainly repetition works with similarity and that factor is key, for example, in a branding system. Repeating clarifies the message. The structure is revealed the first time and then you just have to follow the rules. When the recipient knows what to expect, you can focus on the content. Visual unity is synonymous with coherence and coherence is perceived as logical, without contradictions that confuse us or generate dist...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Graphic Design and Visual Communication

• Level: Beginner
• 99% positive reviews (355)
• 28051 students
• 7 units
• 104 lessons (18h 2m)
• 53 downloads

• Category

  Design

• Areas

  Branding & Identity, Color Theory, Design, Design Management, Digital Design, Editorial Design, Graphic Design, Logo Design, Typography, Typography Design