Specialization in Graphic Design and Visual Communication

Overview

“In this lesson, I will determine the type of product I will make, taking into account what I need to tell and for whom. First, I will analyze the brief and select a song from all the musical artists that appear on the mood board. From this selection, I will obtain the name of the product, which must consist of a single word from the entire lyrics of the song. Let's get started!”

In this video lesson Domestika addresses the topic: The brief, which is part of the Domestika online course: Specialization in Graphic Design and Visual Communication. Master's in Graphic Design: Master color, composition, and visual perception to create impactful and coherent visual identities..

Partial transcription of the video

“In this lesson, we will dive headlong into our project. We will analyze our brief, We will determine the name of the product and we will begin to make the first determinations. I'll show you how. Here clearly begins our journey through the entire project, where we are going to define the first triggers that have to do with the name and a certain concept and visual identity of our project. Within the attachments you will find a slightly more detailed brief, But in general terms we are going to work on beers, energy drinks or snacks. Our product is a new canned product, a refreshing, novel pr...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Graphic Design and Visual Communication

• Level: Beginner
• 99% positive reviews (355)
• 28051 students
• 7 units
• 104 lessons (18h 2m)
• 53 downloads

• Category

  Design

• Areas

  Branding & Identity, Color Theory, Design, Design Management, Digital Design, Editorial Design, Graphic Design, Logo Design, Typography, Typography Design