Specialization in Graphic Design and Visual Communication

Overview

“In this lesson, I will perform the exercise of replacing the word “message” with “story” in the “sender-message-receiver” circuit. After having defined the name of my product, I must now begin to select words or concepts from my song to become the elements of my visual identity. ”

In this video lesson Domestika addresses the topic: The story we will tell, which is part of the Domestika online course: Specialization in Graphic Design and Visual Communication. Master's in Graphic Design: Master color, composition, and visual perception to create impactful and coherent visual identities..

Partial transcription of the video

“In this lesson, we will put all our intuition, beyond pure reason, to find what story will we tell. We will start giving our project a unique and personal imprint. Let's see it. It is very important that in any branding project or visual identity, Let's keep in mind what story we are going to tell through our graph. Great designs or great typographic or chromatic decisions are of no use, If we don't have something disturbing, something interesting to count down. This is how we are going to talk in this lesson about these three pillars that we have been maintaining throughout the course. and...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Graphic Design and Visual Communication

• Level: Beginner
• 99% positive reviews (355)
• 28051 students
• 7 units
• 104 lessons (18h 2m)
• 53 downloads

• Category

  Design

• Areas

  Branding & Identity, Color Theory, Design, Design Management, Digital Design, Editorial Design, Graphic Design, Logo Design, Typography, Typography Design