Specialization in Graphic Design and Visual Communication

Overview

“In this lesson we will briefly review the evolution of brand identity. ”

In this video lesson Domestika addresses the topic: Identity design, which is part of the Domestika online course: Specialization in Graphic Design and Visual Communication. Master's in Graphic Design: Master color, composition, and visual perception to create impactful and coherent visual identities..

Partial transcription of the video

“From the set of messages that an entity emits, the graphic image is only one part. We designers normally call this part identity. This is not correct, but that's how we understand each other. An identity can represent a company, a service, a product, a rock band, It can even represent a person. This already existed in the past and was called heraldry. Heraldry is the discipline that studies shields, flags, etc. and what it does is study how these signs work together. In the mid-20th century, the modern corporate image appeared. For this purpose, systems are established with identity manuals...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Graphic Design and Visual Communication

• Level: Beginner
• 99% positive reviews (355)
• 28051 students
• 7 units
• 104 lessons (18h 2m)
• 53 downloads

• Category

  Design

• Areas

  Branding & Identity, Color Theory, Design, Design Management, Digital Design, Editorial Design, Graphic Design, Logo Design, Typography, Typography Design