Specialization in Graphic Design and Visual Communication

Overview

“Now I'm going to explain how to create an image whose main application is strategic: an image for a publishing house. ”

In this video lesson Domestika addresses the topic: Identity for a publishing house, which is part of the Domestika online course: Specialization in Graphic Design and Visual Communication. Master's in Graphic Design: Master color, composition, and visual perception to create impactful and coherent visual identities..

Partial transcription of the video

“In this lesson we are going to make a brand that has a very strategic use in one part of the product. We are going to make a publishing label. So our brand has to comply a very specific function. It has to look good on the cover and spine. We will explore issues of iconography and we will see how other publishing houses have solved it. And we will see how this identity extends throughout other editorial pieces and also communication pieces. We are going to work with the image of an editorial called a logbook. A logbook is a diary where the ship's captain writes down all the incidents that o...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Graphic Design and Visual Communication

• Level: Beginner
• 99% positive reviews (355)
• 28051 students
• 7 units
• 104 lessons (18h 2m)
• 53 downloads

• Category

  Design

• Areas

  Branding & Identity, Color Theory, Design, Design Management, Digital Design, Editorial Design, Graphic Design, Logo Design, Typography, Typography Design