Specialization in Graphic Design and Visual Communication

Overview

“Let me give you some tips that will give your brand a strong, personal and lasting presence. ”

In this video lesson Domestika addresses the topic: Keeping identity alive, which is part of the Domestika online course: Specialization in Graphic Design and Visual Communication. Master's in Graphic Design: Master color, composition, and visual perception to create impactful and coherent visual identities..

Partial transcription of the video

“In In this lesson I'm going to give you some tips to keep your brand alive and lasting. For starters, your brand name needs to read well. It seems silly, but I've seen more than one logo that cannot be read. Your brand should not explain something you don't want to tell. Use symbolism and inspiration, but not weird. In certain environments, Graphic branding is important, but brand development is more important. Think of brands like Ikea. It's a pretty weak logo, but it develops the graphic language very well. Another thing, it's good to be up to date, but don't fall in love with certain fon...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Graphic Design and Visual Communication

• Level: Beginner
• 99% positive reviews (355)
• 28051 students
• 7 units
• 104 lessons (18h 2m)
• 53 downloads

• Category

  Design

• Areas

  Branding & Identity, Color Theory, Design, Design Management, Digital Design, Editorial Design, Graphic Design, Logo Design, Typography, Typography Design