Social Media Marketing Specialization: Strategy, Branding and Content

Overview

“What is a Unique Selling Point (USP) and why is it important to have one for your online business? This is what I'll explain in this lesson. I will also tell you about the power of market research, and you'll see how to conduct your own to ensure you are offering exactly what your audience needs. ”

In this video lesson Domestika addresses the topic: Market Research, which is part of the Domestika online course: Social Media Marketing Specialization: Strategy, Branding and Content. Learn to design, manage, and execute effective social media campaigns with targeted objectives and performance analytics.

Partial transcription of the video

“In this lesson, we'll focus on the importance of having a strong USP for your online business. We'll also discuss the power of market research and how to conduct your own. Now, first, we're going to have to remind ourselves of what we learned in the previous lesson. We'll need to remember what our offering is what our pain point was and the solutions that we came up with. We touched upon what makes you different from your competitors in the previous lesson. And now we're going to focus on your USP. your unique selling point. Now, some people say that your USP, your unique selling point, is ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Social Media Marketing Specialization: Strategy, Branding and Content

• Level: Beginner
• 99% positive reviews (80)
• 14280 students
• 8 units
• 90 lessons (14h 25m)
• 43 downloads

• Category

  Marketing & Business

• Areas

  Business, Communication, Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, Social Media, Social Media Design, Storytelling