Social Media Marketing Specialization: Strategy, Branding and Content

Overview

“Engagement is a word that’s thrown around a lot and seems subject to interpretation, but in reality, is very simple. In this lesson, I’m going to teach you what makes engagement unique and why engagement matters.”

In this video lesson Domestika addresses the topic: What Is Engagement?, which is part of the Domestika online course: Social Media Marketing Specialization: Strategy, Branding and Content. Learn to design, manage, and execute effective social media campaigns with targeted objectives and performance analytics.

Partial transcription of the video

“In this lesson, I'm going to teach you all about engagement and why it matters. So by the end of it, you should have a really good grasp of the concept. and understand how to apply it in your social media channels. We're going to talk about engagement because in a way, I really want you to unleash your creativity. and think about content in a different way. Engagement is a concept that is thrown around constantly. but not necessarily something that people understand. Let me actually turn things back and flip them on their head and start by saying what engagement is not. engagement isn't som...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Social Media Marketing Specialization: Strategy, Branding and Content

• Level: Beginner
• 99% positive reviews (80)
• 14280 students
• 8 units
• 90 lessons (14h 25m)
• 43 downloads

• Category

  Marketing & Business

• Areas

  Business, Communication, Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, Social Media, Social Media Design, Storytelling