Social Media Marketing Specialization: Strategy, Branding and Content

Overview

“In this lesson, you’re going to learn what lives at the intersection between your brand’s goals and your audience’s passions. Why should people invest in your brand? The key is to tap into their interests.”

In this video lesson Domestika addresses the topic: Shared Interest, which is part of the Domestika online course: Social Media Marketing Specialization: Strategy, Branding and Content. Learn to design, manage, and execute effective social media campaigns with targeted objectives and performance analytics.

Partial transcription of the video

“Now we are going to talk about shared interests. That means, what is that passion that we talked about earlier, that your followers, your audience has, that actually has a similarity to yours. You're going to see why people would engage with your content. And the key really, is to tap into their interests. When we talked about shared interest before, I just shared with you a very standard definition. But what I mean by this and the importance of having a shared interest is that you're ultimately trying to find out What is the shared mission? Between you and your audience. If you find that o...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Social Media Marketing Specialization: Strategy, Branding and Content

• Level: Beginner
• 99% positive reviews (80)
• 14280 students
• 8 units
• 90 lessons (14h 25m)
• 43 downloads

• Category

  Marketing & Business

• Areas

  Business, Communication, Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, Social Media, Social Media Design, Storytelling