Social Media Marketing Specialization: Strategy, Branding and Content

Overview

“In this lesson, I’ll teach you why people need to take away information and content that has practical value and how you can achieve that. More powerful than money is the ability to let people build social value.”

In this video lesson Domestika addresses the topic: Social Currency, which is part of the Domestika online course: Social Media Marketing Specialization: Strategy, Branding and Content. Learn to design, manage, and execute effective social media campaigns with targeted objectives and performance analytics.

Partial transcription of the video

“In this lesson, we're going to talk about the concept of social currency. in a bit more detail. to help you understand why this is so important. So remember, social currency really means, for the purpose of social media engagement, content that has practical value so that it can help someone build social authority. what kind of content you can have in your account that will make other people. Look good. In front of their own followers. because remember, the more useful your content is, the more it will be shared. And if getting your content shared across the world, across social media is re...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Social Media Marketing Specialization: Strategy, Branding and Content

• Level: Beginner
• 99% positive reviews (80)
• 14280 students
• 8 units
• 90 lessons (14h 25m)
• 43 downloads

• Category

  Marketing & Business

• Areas

  Business, Communication, Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, Social Media, Social Media Design, Storytelling