Social Media Marketing Specialization: Strategy, Branding and Content

Overview

“More and more people are beginning to understand the true potential and impact of creators on a brand's business results. The industry is divided into a perfect triad: brands, content creators, and the audience. Much of the content today is developed by creators and consumers. In this interdependent triangle, authentic conversations and trends rise. Platforms give people an opportunity to express themselves. Audiences reinforce the sense of belonging and community, and advertisers and e-commerce players shape the business model. ”

In this video lesson Domestika addresses the topic: Getting to Know the Creator Economy Landscape, which is part of the Domestika online course: Social Media Marketing Specialization: Strategy, Branding and Content. Learn to design, manage, and execute effective social media campaigns with targeted objectives and performance analytics.

Partial transcription of the video

“In this lesson, we're going to get to know the creator industry landscape. Let's get into it. The influencer ecosystem is a pretty new one in media and marketing. And it has developed rapidly. Today, there is a term for all the players and the businesses that have flourished due to the rise of creators and influencers. a term known as create our economy. The creator economy, as simple as its name is, defines the opportunities of gaining an income or earning and or making a living out of fame, and influence. and online channels, or social media. creator economy businesses have created divers...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Social Media Marketing Specialization: Strategy, Branding and Content

• Level: Beginner
• 99% positive reviews (80)
• 14280 students
• 8 units
• 90 lessons (14h 25m)
• 43 downloads

• Category

  Marketing & Business

• Areas

  Business, Communication, Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, Social Media, Social Media Design, Storytelling