Social Media Marketing Specialization: Strategy, Branding and Content

Overview

“In a world of endless options, choosing the right name for your campaign is a challenge. A challenge that can be overcome through well-informed decisions! Remember, the follower count alone is not enough to determine who is the right creator to partner up with for your campaign. ”

In this video lesson Domestika addresses the topic: Choosing the Right Allies: Influencers and Third Parties, which is part of the Domestika online course: Social Media Marketing Specialization: Strategy, Branding and Content. Learn to design, manage, and execute effective social media campaigns with targeted objectives and performance analytics.

Partial transcription of the video

“We are going to divide this lesson in three parts. First, we're going to understand and discover the influencer pyramid. A few years ago, there was a small set of top creators. They became a very interesting market solution to work with. So obviously they created a high demand, which in the end created an inflated marketplace. This high demand marketplace, obviously also inspired the new generation of creators. So new platforms launched, new features were built, And by the minute new creators are being born in different platforms, So let's jump into the different sizes and tiers of creators...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Social Media Marketing Specialization: Strategy, Branding and Content

• Level: Beginner
• 99% positive reviews (80)
• 14280 students
• 8 units
• 90 lessons (14h 25m)
• 43 downloads

• Category

  Marketing & Business

• Areas

  Business, Communication, Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Mobile Marketing, Social Media, Social Media Design, Storytelling